Our client a small UK based software company, a classic entrepreneur, was struggling to convert interest generated from internet marketing into sales.

They had no dedicated sales resource and were not yet in a position to hire one. They admitted that in spite of agreement amongst staff to make sales calls most people failed to make their agreed quota of calls. Most cited lack of motivation for the task and lack of confidence in making a “cold call”

All members of the company with sales responsibility attended  The Essentials of Selling Programme Followed by some one to one coaching aimed at overcoming “Phone Fear”.

Much of the focus of the coaching was to challenge obstructive and limiting thoughts about sales people and selling. Delegates learned that they could sell, that there is a difference between being professional and pushy and that done well selling can be fun and highly instructive (there is no better way to get real client feedback)

• Effective sales calls increased by 80%
• Appointments increased by 50%
• Sales increased 20% in the first three months after training