Ocean Learning has devised this inspiring course to help each and every manager develop strong creative thinking and innovation in their businesses.
The ability to innovate at every level of operations is the key management skill of the future. Business is becoming more complex, customers have more choice than ever before, and barriers to entry in most markets have fallen due to the rise of global trade and the Internet as a means of conducting business. Competitors can imitate new products and services quickly and at even lower prices and competitive activity has increased dramatically.
In this fast moving and complex environment, customers are swamped with information and options. Competitive advantage lies not only in having better product than anyone else but also in knowing how to articulate the benefits of that product.
The Innovation Academy is designed to help managers’ focus on what it is that customers really value about their product vis-à-vis the competition, and to give them practical ways of staying ahead of the market.
Our course begins by developing the manager’s individual creative potential and then provides them with the skills to lead groups through the creative process. Finally, we will examine how to develop an ongoing culture of innovation at every level within the organisation.