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Strategic Sales Planning

Strategic Sales Planning - 2 Days

Applicable For: Sales managers

Overview

The aim of this course is to provide managers with the tools to define and deliver a strategic sales plan for their business. The course covers a wide variety of business skills divided into the following categories:

  • Sales planning
  • Sales forecasting

Managers will leave the course confident in their ability to create a sales plan based on sound forecasts, well-reasoned strategy and effective tactics. They will have considered how they will make best use of their resources and will have adapted their sales approach and product offering to suit different market segments.

We recommend that delegates create a strategic plan within a month of attending the course and present it to both their managers and their staff.

Key Learning

  • The sales planning process and overview
  • How to conduct a strategic analysis
  • How to define your objectives
  • Defining Strategy
  • Identifying and agreeing tactics
  • Building checks
  • Evaluation
  • Some hints and tips on presenting your sales plan
  • Sales forecasting 5 useful techniques
  • Customer contact management
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