Delivering Sales Presentations To Groups - 2 Days
Applicable For: Senior sales people and account managers
Overview
Most senior sales people, at one time or another will be called upon to make a group presentation. In complex sales where support must be gained from multiple decision makers, high value tenders can rest on the performance of a single presentation to a group of buyers.
Presentations can become a source of stress, panic and sleepless nights for the presenter. After all, standing up in front of a crowd goes against our most basic programming (keep with the pack, don’t stick your neck out, safety in numbers). Or alternatively, sales people become overly confident, assuming that because they can present one to one that they can automatically succeed with a group. The resulting embarrassment can be a harsh learning experience.
This course demonstrates in a very practical way that presenting to groups can be a challenging and enjoyable experience, by providing them with the necessary technique and the opportunity to put it into practice. Delegates who have attended this course have reported that the confidence and clarity that they have gained from the course have had a positive impact in all areas of there selling.
Key Learning
- Why presenting to groups is an essential sales skill
- Preparing a presentation
- How to write your presentation
- Different ways to open a presentation
- Making a smooth transition between points
- How to conclude your presentation
- Techniques for making the best of your voice
- Managing nerves
- How the language you use impacts on your audience
- Understanding the impact of non verbal language on your presentation
- Using visual aids effectively
- How to deal with questions from audience
- Techniques for analysing and learning from each presentation
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