Building a Culture of Creativity - 1 Day

Applicable For: Managers

Overview

Developing a culture of creative thinking and innovation can be a challenging and time consuming process. Many companies will place a great deal of emphasis on training creativity skills such as Brainstorming as the primary means of enabling and encouraging staff to be more creative, however the technique of creative thinking is only one part of a complex jigsaw of issues that determine creative output. 

In this workshop we will look at case studies from some of the most creative organisations from across a wide range of sectors. We will determine which factors have the greatest impact on a team’s ability to be creative and look at what structures need to be in place in order to ensure that the team can create a constant flow of ideas and innovations that clients value and which provide a competitive edge. 

The workshop will also introduce delegates to the “Creative Web” a model designed to help them identify which elements of their creative culture require most attention.

Finally delegates will leave the workshop with a detailed action plan for creating and maintaining a culture of creativity within their team and within the wider organisation.

Key Learning includes

• Understanding organisational culture
• What do innovative organisations have in common
• How do “creative businesses maintain their ability to produce ideas on demand”
• How to create an environment where creativity flourishes
• How to use the “Creative Web” to define and develop your creative culture.
• Building creative teams, (how to recruit and get the best from creative talent)
• How to ensure that great ideas make it through the system to become great solutions.

<go back